Legal

Privacy Policy

Last updated: November 2026

  1. Your account

    You need an account to run analyses. We store your email address, the name you give (optional), a one-way hash of your password if you set one (never the password itself), the ID of your Google account if you sign in with Google, and the dates you signed up and last signed in. When you use Google, we receive only your name, email address and whether Google has verified it. We send account emails (address confirmation and password resets) through our email provider.

  2. What we collect when you run an analysis

    The website URL you enter, the traffic, lead and Domain Rating figures you provide, and the niche you select. We also store a one-way keyed hash of your IP address (never the raw address) and your browser’s user-agent string to prevent abuse.

  3. Projects, monitoring and weekly emails

    When you save a site as a project we keep its address, brand name, market, the inputs of the check it came from and the questions you choose. With weekly monitoring on, we check the site again once a week and, with weekly emails on, send a summary to your account email. You can turn either off on the project page.

  4. What we collect when you request an audit

    The name, email address, phone number, organization, website and message you submit in the proposal form, so a specialist can reply to you.

  5. How analyses are produced

    We crawl the public pages of the site you enter and send its address to Google PageSpeed Insights. Crawl findings may be sent to an AI provider to draft explanations and fixes. We only analyze publicly accessible pages.

  6. Cookies and local storage

    We set a session cookie that keeps you signed in for up to 30 days, a short-lived cookie during Google sign-in, and, for administrators only, an admin session cookie. Your browser also remembers your most recent report locally so the navigation can link back to it. We do not use advertising cookies.

  7. Sharing

    We do not sell personal data. Reports open for any signed-in account that has their link, so only share links you are comfortable sharing. Service providers we rely on (hosting, database, email, analytics, PageSpeed, AI providers) process data on our behalf.

  8. Retention and your rights

    Analyses made from November 2026 are deleted automatically 12 months after they are created, and proposal requests 24 months after they are submitted. Older records are reviewed and removed by hand. Accounts are kept until you delete them. The account page deletes your account, your projects and every check you ran, at once. For audit requests or any other data, contact us from your account email address.

  9. Changes

    We may update this policy. Material changes will be reflected on this page with a new date.

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